Customized On-site Design Seminars
Home goods and furniture retailers, invite your best or future customers to an informal and inclusive 90-minute session that teaches the essential basics of good design using your own products and preferred product lines as examples!
This fun and extremely informative session provides an opportunity for your customers – from novices to long-time home decorators – to ask their specific design questions while learning about how to make their own living spaces the best they can be.  All seminars are interactive with informal pop quizzes, and Q+A is encouraged throughout the meeting. 

All needed projection materials are provided, including a reflective screen, projector, and professional PowerPoint presentation. Fiorito Interior Design also provide basic product and design examples for all topics (see below).

Preparation for your seminar will usually be a single, no-charge, hour-long meeting in your store where you and I meet to discuss the content you prefer; the product lines and samples you would like included during the presentation; and whether or not you will offer promotional incentives (such as a discount for custom orders through the rest of the year) to those who attend. We will also confirm the best location for the seminar depending on your expected turn out, and the possibility of including pleasant refreshments for your attendees.

Seminars can be held during the business day, after hours, or during weekends in your storefront, warehouse, or venue. Most seminars require 3 months’ notice but exceptions are possible for last-minute needs.  If you have other trades you would like to invite to present (painters, general contractors, flooring specialists, tile specialists, etc.) Fiorito Interior Design will work with them to co-present as little or as much as you’d like, insuring a seamless presentation and friendly atmosphere.

On-site Design Seminar Topics include:
  • Color Design
  • Lighting Design
  • Furniture
  • Your vision from plan to finish
  • Wallpaper
  • Table Landscaping
  • Accessorizing and art work

Benefits of On-site Seminars:
  • Customers become more familiar with your store and its contents while learning to see you as a trusted advisor during their renovation and design projects
  • Let me be the “bad cop” to discuss the price/quality value proposition: you get what you pay for
  • Attendees can practice design principles using materials they can buy as soon as the seminar is over
  • Individualized Q+A will embolden your customers to try more design changes, resulting in more sales directly for you

           To schedule a Customized Retail Design Seminar for  your store, please contact us.
           Please see bottom of page for service areas.

Click a photo above to see a Customized Retail Design Seminar in progress.
Serving Almaden Valley, Aptos, Atherton, Campbell, Capitola, Carmel, Carmel-by-the Sea, Cupertino, Freedom, Los Altos, Los Gatos, Monte Sereno, Monterey, Mountain View, Palo Alto, Pebble Beach, Redwood City, Rio Del Mar, San Carlos, San Jose, Santa Clara, Santa Cruz, Saratoga, Scotts Valley, Soquel, Sunnyvale, Watsonville, Willow Glen, Woodside, California

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